Africa
Challenger
Brands
In this report, you will meet the top 20 tech brands who have, over the past one year, beaten the odds and redefined what it takes to successfully engage people as they disrupt established sectors across Africa.
What can we learn from the best examples?
We have revealed a chain of recurring themes that brands within the tech ecosystem — as well as those from across traditional sectors looking to build Challenger Brands ― can take a cue from.
Evaluated by experts
Our panel of seasoned brand professionals contribute their informed judgement to the evaluation and provide useful insights into how the #ACB20 brands get it right.
Even better in print
We will be releasing a few printed copies of the #AfricaChallengerBrands report by September. You can order now to reserve one of them.